What Does It Mean?
2025
A visual work created as part of a series titled What Does It Mean?, one of several original series I conceived and developed for the Saudi Ministry of Health. This series alone reached nearly 500,000 views across the Ministry’s social media platforms. It explores the meanings often hidden behind healthcare professions and conditions, revealing the human impact that may otherwise remain unseen. This episode turns to physiotherapy, tracing the meaning of the profession through what its care allows people to regain.
Concept developed, directed, shot, and produced end-to-end for the Saudi Ministry of Health.
